A new study shows that for businesses, investing in privacy is not only a wise decision, but also a profitable one.
These benefits include better agility, increased competitive advantage, improved attractiveness to investors, and greater customer trust.
The study provides deep insight into the state of privacy and drew data from over 2,800 security professionals in organizations of various sizes across 13 countries.
The study also found that on average, organizations receive benefits 2.7 times their privacy investment, and more than 40 percent are seeing benefits that are at least twice that of their privacy spend.
Companies with higher accountability scores (as assessed using the Centre for Information Policy Leadership’s Accountability Wheel, a framework for managing and assessing organizational maturity) reported experiencing lower breach costs, shorter sales delays, and higher financial returns.
If you’d like to learn more about how Myki handles your privacy, check out our recent blog post on the subject here.