/ myki

Becoming MYKI: The Evolution of Our Brand and Visual Identity

A passion for privacy and advocacy for personal data ownership have been at the heart of MYKI since the very beginning.

As we've grown over the years, so has the scope of our work and the way we present it and communicate about it to the world. But in order to enable this growth, we needed to update our visual identity, and today we’re excited to reveal a freshly upgraded MYKI brand.

We Came to Disrupt


Back in 2015, we realized that the state of password management was deeply flawed.

Most widely-used services available to consumers and enterprises stored their data on cloud servers, forcing them to rely on these services to protect their data from data breaches on their servers and forcing users to memorize master passwords to access their vaults, which meant that one potentially guessable password was all that stood between a hacker and all your stored credentials. Managed Service Providers meanwhile seemed completely underserved with nascent MSP-first products that did not fully address the advanced security and usability requirements that MSPs have.

We decided to do something about it and offer a more secure alternative that allowed people to retain control of their own data and preserve their privacy.

Not long after launching on the stage of TechCrunch Disrupt SF in 2016, we proceeded to disrupt the password management space with our flagship product, the Myki password manager app for mobile.

It was a hybrid solution, leveraging the convenience of cloud storage without actually storing anything online, allowing you to keep all your data with you on your own devices. We even made it so that you could use your fingerprint or face to unlock it, making you the key.

Growing Ambitions


Even after the release of our debut product, we were still just as obsessed with privacy as we had always been.

Our attention soon turned towards enterprises and MSPs and we developed two new enterprise versions of our password manager: MYKI for Teams, designed for growing teams, and the more specialized MYKI for MSPs, designed for Managed Service Providers.

We weren’t just going to stop at password management either. We had plans to build and offer a whole suite of identity management solutions, introducing completely new products and verticals.

But before we could realize that vision, we first needed to overcome one major hurdle.

Identity Crisis


Our visual identity has always played a key role in making us who we are, and we’ve constantly strived to make our products look great, feel great, and stand out from the pack.

We got a lot of mileage out of our old logo, using it as both our company logo and our consumer product logo, even adapting it to create two new logos for both our enterprise products. But in order for us to move forward, we needed a more robust visual system that could support our growth.

For this, we reached out to Ramotion, a branding and product design agency based in San Francisco who have done a lot of excellent work for a variety of world-class tech brands, including Salesforce, Tile and others.

What specifically caught our eye however, was their recent rebrand of Firefox, with its focus on privacy and a versatile design system that accommodated Firefox’s various products.

Cementing Our Positioning


Before any visual work could be done, we first needed to establish what we stood for as a brand, working hand-in-hand with Ramotion to do so.

After a lot of deep thought and self-reflection, we finally uncovered the attributes that we felt best described who we are.

Bold: We are confident and not afraid to speak out or take risks.

Passionate: We are dedicated to what we do and believe in its impact.

Protective: We have your best interests at heart and we're looking out for you.

Intentional: We act deliberately and are thoughtful in our decisions.

Empathetic: We understand your worries and share the same concerns you do.

We are here to innovate, challenge the status quo, and empower consumers and businesses alike to reclaim control of their data and own their digital identities.

Evolution Not Revolution


When it came time to start exploring visual directions, we knew that we didn’t want to completely reinvent ourselves.

Instead, we wanted to take our brand to its next logical evolution, as a home for our growing ambitions, something flexible that could comfortably house all of our current and future products and grow with us.

The first major change was creating a distinction between our company and our products. To do so, we established the MYKI masterbrand as an entity and gave it its own logo and brand guidelines.

Masterbrand Visual Identity


masterbrand_logo-1

Masterbrand-Logo-2

This logo represents MYKI, us, the brand, the company. Our masterbrand represents everything we are and everything we make. It encompasses all our products and initiaves.

In case you were wondering, that notch in the letter "Y" actually serves a crucial purpose. We noticed that some people tended to refer to us as "me-key" instead of "my-key". So we added that notch to accentuate the "My" sound in our name, and emphasize the concept of ownership.

And we made sure to include that notch across the rest of our visual identity.

Sketches-1

Product Visual Identity


We know what you’re thinking: “What about the owl?”

When MYKI was first founded, we chose the owl as our icon because of its incredible natural ability to fly silently. This made it a great symbol for privacy, and going about your business online freely, without the fear of being tracked or monitored.

People had come to recognize us by our green owl, and we had grown attached to it as well, so we weren’t too keen on completely scrapping it. Instead, we decided to sharpen it up and give it a sleek minimalist makeover.

Sketches-1

Evolution

mobile_icon

Product-logos

website_msp_landing
This logo represents our password management product, the MYKI that lives in your phones, computers, tablets, and even Apple Watches.
portal_interface

We're all about giving our users control, and we felt that changing our icon drastically didn't align with that belief. We didn't want to confuse or surprise our long-time users, so when redesigning the owl icon, we made it a point to keep it recognizable, especially at the smallest sizes.

blur-1

Like we said earlier, there are several new products coming down the pike, and for this reason, an icon system was developed to accommodate them. The icons for all our upcoming products will be constructed using the 3 atomic components pictured below, which were derived from our new owl icon.

shapes-2

icons

These components will also be used as elements in other visual applications, like patterns, or as design elements in our marketing material. Other significant changes include a new color palette, which will expand to include unique palettes for each new product, as well as a new typeface, Red Hat Display.

Palette-2

Font

Mockups--1--1

This is just the beginning of an exciting new phase for MYKI. We've already updated our website, and we can’t wait for you to see everything we'll be rolling out in the coming months.

Check out our new identity for yourself.


Users:
DOWNLOAD APP


Teams:
TEAM SIGNUP


MSPs:
MSP SIGNUP

Becoming MYKI: The Evolution of Our Brand and Visual Identity
Share this